The wave is already building....a vehicle with triple lockers, electrical wiring for all your accessories, cupholders and usable armrest on door (big for anyone that drives 60 or 70 series), tow hitch and wiring, torquey engine, comfortable with recaro seats, good storage capacity, etc......as factory options covered under warranty. I am positive the extended range fuel tanks or a factory fix will be coming that will be affordable to cover that one glaring issue they have due to distance covered in western desert trips. The more people use in Africa and Australia the more it will build a following of believers. There is also a couple that are traveling around the world in theirs with their two children.....were in Pakistan and then going to Gobi Desert last time I watched.