Kluberplus S06-100 gel is a water based lubricant to assist in assembly. The seal appears to be a cassette type to the outside and inner diameters will be fixed to there respective component surfaces.The procedure doesn't call for a lubricant around the outside face of the seal. The inner face must be lubricated with Kluberplus S06-100 gel. I assume this is the surface that the pinion flange runs on.
It also says to use an applicable seal driver. No mention of a special tool.
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There is a correct tool for installing the seal. The Carraro pinion seals in the Iveco Daily would leak if the seal wasn't installed and set in the correct position using the correct tool.