The grenadier should end up being a success. There are numerous niche markets out there. The SUV trend that resulted in the unibody, independent suspension, road-going, luxury vehicles has been an evolution from the 90s to the 2020s. All during that time there has existed a not small group of customers who use their vehicles in a specific way. There’s plenty of space in the market for Ineos to elbow in. In my opinion, however; they would be wise not to get out of their lane too soon. Stay utilitarian until your reputation is sterling. Build a name and a following. Do that, and boom! Robert is your mother’s brother!