Americas The threat to Ineos Dealers

[NQ94]

Yeh mate it's very slow but there is the interest. NQ94, you make a strong point about getting into fleet sales. I work in the mining industry and theyre replacing the cruisers with rangers soon as they have a 5-star ANCAP rating. Ineos could do extremely well here by asking the big miners to purchase a few each and offer free service and just pay for parts to test there ruggedness for 1 year. If they survive then offer them a fleet deal. At the very least it would give Ineos a great test bed to prove the brand in Australia side by side where toyota gained a solid reputation . At the moment Ronny Dahl is the only one advertising the brand here and thats how i found out about the brand. Imagine if the media advertised, "Ineos enters Pilbara mining Industry". Wouldn't take long for the brand to become very well known down under

We are starting to see QM adverts during the 600pm news in the Qld mining regions.

 

[Rayzar]

We are starting to see QM adverts during the 600pm news in the Qld mining regions.

That's some good news. Larger car sales volumes could lead to larger parts inventory in Oz. I dont mind so much only having one dealer over here in WA as dosnt matter what brand car you drive outback you've got to get it back somewhere if you break down. But id hate to be waiting 6 weeks or longer with a part coming from Europe for example: smashed up transmission cooler that was wiped out by a roo or feral pig. Ive asked about some basic parts inventory in Australia but all I get told is if they dont have it wont take long to come from overseas. Im just needing a bit more confidence to place an order. Im not going to be forced to buy a Toyota or other brand until I research this to death as they are just built better than the rest IMHO for going bush which is what I need a new car for. And it would be nice if they released some sort of a manual to take out there to try and fix basic breakdowns and read fault codes.

 

[AWo]

We are starting to see QM adverts during the 600pm news in the Qld mining regions.

Can you identify if that are adverts from the dealer(s) or Ineos?

AWo

 

[NQ94]

Can you identify if that are adverts from the dealer(s) or Ineos?

AWo

They may be dealer, the offer is for QM Aud from $99k with AU Business Number ABN for tax.

 

[AWo]

I might be wrong, but I didn't see any advertisements from Ineos for month, except on channels like Youtube or LinkedIn, where they post (free of charge) videos with people, somehow linked to Ineos or are dependend on them driving the Grenadiers and QM's. Or snippets from former activities but with no essential message.

Will that do it?

AWo

 

[MrMike]

In our state of Western Australia the dealer said they sold 30 cars since Jan. It's not alot but there's potential for alot more over here. With only one dealer here, the idea of a mobile tech travelling around the state in a quarter master makes alot of sense. Servicing, minor repairs, pads etc. Anything major could be booked into the main workshop and have the parts ordered well before by the tech. They could even offer a roadside assistance. It'd reassure me in a purchase out in remote areas instead of me trying to get a car back to the dealer some 2000kms away, which would cost an arm and a leg. Not to mention the caravan that may be on the back. These cars are so nice and a welcome change to the 4WD community that I so hope they succeed long term.

The local W.A dealership service locations is about to change, hopefully for the better.

 

[MrMike]

That’s only 5 a month. That’s really slow.

You also have to remember that there are only 2.5 million people in Western Australia, Perth has 2 of that 2.5.

 

[MrMike]

Yeh mate it's very slow but there is the interest. NQ94, you make a strong point about getting into fleet sales. I work in the mining industry and theyre replacing the cruisers with rangers soon as they have a 5-star ANCAP rating. Ineos could do extremely well here by asking the big miners to purchase a few each and offer free service and just pay for parts to test there ruggedness for 1 year. If they survive then offer them a fleet deal. At the very least it would give Ineos a great test bed to prove the brand in Australia side by side where toyota gained a solid reputation . At the moment Ronny Dahl is the only one advertising the brand here and thats how i found out about the brand. Imagine if the media advertised, "Ineos enters Pilbara mining Industry". Wouldn't take long for the brand to become very well known down under

Moves are afoot on the Pilbara front, I bought this up in our teleconference with Lynn Calder, I said- if I'm in Broome do I drive 1800klms to Darwin or 2200klms to Perth for a service. The only Gren owner I know in Pt Headland trucked his for a service at great cost as you can imagine

 

[Roach]

Curious, once they open up self service, how many will self repair....30%, higher/lower? Sure, some repairs yes and other no but in general how many would do the work themselves?

If the dealer is losing money monthly and you remove the warranty revenue stream, whats left for the dealer?

Maybe time for owners to organize into something that can help reinvent Ineos, a partnership: repair, sales, etc. Jr might be ready to look at this through a new lens and WA might be a good place to test the theory.

For those in WA, what would you put in the pot to move this forward (a membership fee for operational costs, time, ???). In return, if the brand could get a foot hold (big if) then it could be profitable.

 

[Itsdchz]

Lots of amazing information and ideas in this thread… Let’s hope Ineos is listening…

 

[Gaffer]

Interview of Lynn Calder on Yahoo News. I'm not sure where to post this but I thought it interesting.

https://finance.yahoo.com/news/as-ineos-looks-to-grow-in-the-us-it-must-deal-with-trumps-tariffs-and-the-chicken-tax-on-trucks-131729992.html

 

[Rayzar]

Curious, once they open up self service, how many will self repair....30%, higher/lower? Sure, some repairs yes and other no but in general how many would do the work themselves?

If the dealer is losing money monthly and you remove the warranty revenue stream, whats left for the dealer?

Maybe time for owners to organize into something that can help reinvent Ineos, a partnership: repair, sales, etc. Jr might be ready to look at this through a new lens and WA might be a good place to test the theory.

For those in WA, what would you put in the pot to move this forward (a membership fee for operational costs, time, ???). In return, if the brand could get a foot hold (big if) then it could be profitable.

I feel the dealers would be ok with work while the warranty period is in process and me personally I wouldn't be doing anything that would void that, but without looking at the 5 year unlimited Kms fine print, im not sure what's covered inside of 5 years that might tempt someone to do their own work. I'd want a manual purely to understand what makes the car roll so if stuck somewhere it could save me a 10k towing bill from the Gibb river back to Perth. Manuals are also handy to me just for some minor servicing, changing belts if damaged, perhaps brake pads, changing oils at half service intervals because that's what make you feel your looking after your investment, but still have the service done by dealer at required miles. Im an electrical tech so being able to test a sensor or switch would help me if im broken down and all I need is a $100 part instead of 400km trip, stuck in perth at dealer.
As for the pot, that's a difficult one. If I order a trial master online they way I want it that'll be around 140k. Alot of money to then be forking out into a pot. That GR sport is closing the gap.

 

[MattA]

I think the whole service thing and owners having full access to the manual which was promised is a issue in itself
If owners are given the manual and told they can do self service where does that leave the warranty?
Nowhere is where, all services and repairs must be carried out by to maintain any warranty
Why and how could any maintenance be guaranteed dissonant a owner not a trained mechanic

 

[NQ94]

I think the whole service thing and owners having full access to the manual which was promised is a issue in itself
If owners are given the manual and told they can do self service where does that leave the warranty?
Nowhere is where, all services and repairs must be carried out by to maintain any warranty
Why and how could any maintenance be guaranteed dissonant a owner not a trained mechanic

Giving out the manual won't be an issue. Most people will just use it as something to research and understand their cars better and show their mates. The warranty will be an issue in Australia for unqualified people doing their own repairs.
With my LC I never got declined warranty claims from factory faults even though I completed all the servicing jobs at home. I did have to show I was working in the trade to convince a few service mangers plus I was responsible for my own quality or poor workmanship. Most good dealer techs can pick up if a car has been serviced properly. The one caveat I did learn later was if I serviced or repaired a friends car with out a business number there could be warranty issues for them.