Americas The threat to Ineos Dealers

[AWo]

The July and August sales numbers by Marklines for the US:

07/2025: 473 units (07/2024: 539 units)
YTD 2025: 2,315
2025 to 2024 YTD (July): -44.8% decrease.

08/2025: 592 units (08/2024: 510 units)
YTD 2025: 2,907
2025 to 2024 YTD (August): -38.2% decrease.

AWo

 

[OkGo]

2025 to 2024, decreasing.... So does that mean 2024 to 2025 is an increase?

 

[AWo]

That means 2025 actually sees a decreasing number of sales compared to 2024.

AWo

 

[OkGo]

I wonder if 2024 numbers were higher just down to pre-booked vehicles being delivered

 

[Roach]

I wonder if 2024 numbers were higher just down to pre-booked vehicles being delivered

Could be a factor and we had a pause in production in 1Q but…. Those numbers don’t bode well for dealers. Many 24’s on the lot and we are fast approaching 26. I suspect that Ineos has some sort of backstop helping dealers (in the US).

 

[Cncpt2]

Southern CA here - local dealers are advertising $8.5k-$10k off, but appears to still be a fairly large number of 24's in stock.

 

[255/85]

I wonder if 2024 numbers were higher just down to pre-booked vehicles being delivered

Yup.

 

[LeeroyJ]

Imagine how many they would be selling if Ineos had managed to keep its original promise that the Grenadier would be priced in the same range as the Jeep Rubicon (i.e. starting in the mid $50's range).

 

[Roach]

Imagine how many they would be selling if Ineos had managed to keep its original promise that the Grenadier would be priced in the same range as the Jeep Rubicon (i.e. starting in the mid $50's range).

I wonder what hurt them more: price or reputation (slow to respond, buggy, etc).

50k will likely be seen for the 24 inventory if it hasn't hit already. Maybe Ineos should broker something to get the 24 inventory pushed out to a commercial client so that the price doesn't dilute MY 25/26.

It has never been easier to start a car company and at the same time it has never been harder to survive.