Land Rover feeling the Heat?

[AWo]

Germany:
For November the German KBA again lists 17 new Grenadier registrations for M1 cars. Ending up with 450 YTD.
The N1 numbers will be published in a few days.
193 New Defender, summing up to 3,428 YTD.

Other countries:
20 in the UK, 253 YTD (333 2024).
446 in the US (66 2024), summing up to 4,481 YTD (5,170 2024, -13,3%)

AWo

 

[LabRat]

So ND down 13% in the US and IG growing.

 

[AWo]

The ND numbers for the US are not listed in my post. That is Germany. The IG sales is -13% compared to 2024 in the US.

AWo

 

[LabRat]

Ah, miss misunderstood the US numbers. Either way, pretty good for a brand new vehicle from a brand new company with a limited dealership network.

 

[Coullabus]

New Defender buyers, and Grenadier buyers, surely represent different market sectors? So comparison is a little pointless?

I bought many Land Rovers, from a 1962 SIIA in the early 1980's to a 2008 Puma. Yes, if they still made them, I would consider a Puma again - but not the new Defender. That is a totally different vehicle aimed at a different market sector.

 

[Mountain4x4]

Thanks for pointing out the difference between new Defender buyers and Grenadier buyers. I drive Power Wagons and found a video to explain the difference, and who a GMC buyer really is. Not sure if one for the new Defender is out there.

 

[Mountain4x4]

This one explains Tacoma buyers

 

[Coullabus]

Well. Being from Scotland, Denali and Tacoma are outside my knowledge. Big American trucks, got that.

But these videos did make me chuckle. Reminded me of all those suburban mums taking the kids to school in their Chelsea tractors. Nearest to off road they ever get is the occasional kerb!

 

[LabRat]

So the Jeep owners don't feel left out.

 

[Tom109]

New Defender buyers, and Grenadier buyers, surely represent different market sectors? So comparison is a little pointless?

I’ll let you know - we just bought a 2023 90 for my wife. Stats look pretty nice; winch, full underbody protection, EAS, expedition rack, onboard air. It joins our Grenadier, IIa 109, and RRC LWB.

 

[C-Mack]

New Defender buyers, and Grenadier buyers, surely represent different market sectors? So comparison is a little pointless?

I bought many Land Rovers, from a 1962 SIIA in the early 1980's to a 2008 Puma. Yes, if they still made them, I would consider a Puma again - but not the new Defender. That is a totally different vehicle aimed at a different market sector.

It’s possible Grenadier and modern Defender buyers represent different market sectors. That said, my wife and I own both models at present and find them equally compelling vehicles. Each has their pros and cons and you can certainly argue one is built in the model of an old school 4x4 while the other embraces modernity and technology more. Each are supremely capable vehicles by any measurement and provide uniquely different ownership experiences. We use both vehicles equally/interchangeably and the task of the day usually helps determine which set of keys we reach for in the morning. No regrets either way as both vehicles have been extremely reliable thus far.

Could the Defender be a bit more rugged or optimized for heavier off-road use? Certainly! Could the Grenadier be a bit more refined for use as a daily driver? Of course it could! Both vehicles fit our current needs and in some respects view them as opposite sides of the same type of coin. As life goes on or our needs change perhaps one vehicle will shine better. For now, we are grateful both exist and enjoy them equally as I doubt we’ll be as lucky in the future to be in a position to own two such unique vehicles at the same time.

 

[Krabby]

Well. Being from Scotland, Denali and Tacoma are outside my knowledge. Big American trucks, got that.

But these videos did make me chuckle. Reminded me of all those suburban mums taking the kids to school in their Chelsea tractors. Nearest to off road they ever get is the occasional kerb!

Tacoma is the US "Hi-lux" - it's about the same size but not as heavy duty as the ROW Toyota pickups. The Denalis/GMCs come in varying trim and size, but yes, it is a full size, big American truck.

 

[AWo]

My 2 cts.

I think the driving dream behind all is: Adventure.
How the dream is realised differs.

AWo