Ineos post record sales Q1 2026

INEOS AUTOMOTIVE POSTS RECORD SALES SUCCESS IN Q1 2026 - INEOS Automotive Media

media.ineosgrenadier.com

Spoiler alert - no sales numbers provided.

 

[Jeremy996]

Sales fluff of the obvious kind.

Back at the beginning, there was talk of the break-even build volume being between 25 and 30k vehicles per annum. That the total build in 3 years is now up to 35k vehicles suggests that either demand or build is an issue.

 

[NQ94]

It will be interesting to see how new sales numbers look and how many are placed on the used market since the price of fuel has dramatically increased accross the world. This is not just a Grenadier issue there would be a lot of heavily finance 4x4s being dumped for more economical vehicles.

 

[Cheshire cat]

Possibly this is where Ineos can see a result. Buyers of the Grenadier are more likely to be invested with more than just money or kudos. Watch this space!

 

[Roadking01]

It will be interesting to see how new sales numbers look and how many are placed on the used market since the price of fuel has dramatically increased accross the world. This is not just a Grenadier issue there would be a lot of heavily finance 4x4s being dumped for more economical vehicles.

I don’t think that if you purchase an IG fuel prices are a concern.

 

[Tazzieman]

I don’t think that if you purchase an IG fuel prices are a concern.

Depends whether you are an urban warrior , or someone who does huge outback distances, or tows more than a dirt bike.

 

[OkGo]

This feels like the Artemis 2 announcement of taking mankind further away from earth than ever before. Which sounds awesome, till you realise that it's further away... Like less than 1% further away than how far people got 50 years ago.

When Ineos sells an average of 2 cars per dealer per month, getting to an average of 3 is like a 50% growth.

 

[Tazzieman]

What a bunch of pessimists you all are. Well not all.

 

[landmannnn]

A pessimist is never disappointed.

 

[cyson]

It would be cool to see some work-truck variants of both the wagon and the pickup. I think it would broaden the appeal to non commercial consumers as well.

 

[Rocky]

Military contract sales would also help here too.

 

[alvan]

Depends whether you are an urban warrior , or someone who does huge outback distances, or tows more than a dirt bike.

Maybe, but in that case I guess that it is difficult to find a cheaper alternative...

 

[Jeffrey]

Not getting this. You state they posted sales records (or perhaps set a sales record) yet you say there are no sales numbers there. WTF?

 

[ryket]

Depends whether you are an urban warrior , or someone who does huge outback distances, or tows more than a dirt bike.

I can't speak for other markets but I don't think American IG buyers are sensitive to fuel prices. Even if you did 15k miles a year at 10 mpg, an extra $1 per gallon is "only" another $1500 per year or under $30 per week. Not ideal but not an existential crisis either.

I agree that if they haven't released sales numbers, they are probably selling less than they would like. But it's good that sales are improving.

 

[Tenac]

Not getting this. You state they posted sales records (or perhaps set a sales record) yet you say there are no sales numbers there. WTF?

You are simply asking too much

 

[Jeffrey]

You are simply asking too much

Ha! I didn't ask anything. Just an observation.

 

[HRJ]

Sales fluff of the obvious kind.

Back at the beginning, there was talk of the break-even build volume being between 25 and 30k vehicles per annum. That the total build in 3 years is now up to 35k vehicles suggests that either demand or build is an issue.

The public at large doesn’t know these exist.

 

[landmannnn]

Not getting this. You state they posted sales records (or perhaps set a sales record) yet you say there are no sales numbers there. WTF?

IA wrote record sales for Q1 and didn't tell us what they were. Not complicated to understand,

 

[Tom D]

Depends whether you are an urban warrior , or someone who does huge outback distances, or tows more than a dirt bike.

In my experience there's not much that will tow 3.5 ton any more economically than the Grenadier. Once you load em up most 4x4's like a drink. In fact the ones with the smaller engines seem to use more.