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Ineos does a 180 on Grenadier prices in U.S. amid signs of softer demand

This may be behind a paywall but basically the article just says Ineos is reducing US prices by 9.8% after a previous rise. This means the starting price went from $76,700 to $80,500, and now down to $72,600.


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Well that’s a step in the right direction.

Adding Costco will bring exposure, but the challenge is that any new Costco buyer probably won’t be happy with either Ineos or Costco if their new Grenadier is riddled with gremlins.

IMO what Ineos should really do at this point, since they’ve probably saturated the die-hard crowd and have the Grey-Poupon 1912 version, is focus on a stripped version without any of the bells-and-whistles (literally) with an upper 50’s - lower 60’s starting price. Have everything manual. But that won’t happen, unfortunately.
 
IMO what Ineos should really do at this point, since they’ve probably saturated the die-hard crowd and have the Grey-Poupon 1912 version, is focus on a stripped version without any of the bells-and-whistles (literally) with an upper 50’s - lower 60’s starting price. Have everything manual. But that won’t happen, unfortunately.
Are any 4x4s available with that non woke spec in 2025?
 
Lynne Calder discusses pricing and ways to bring down the cost in her latest podcast with the creators of this site.
Bearing in mind the current hit that new buyers of this and other brands have to take. I’m surprised there are any used examples out there. This vehicle is truly a bargain on the used market.
 
Well that’s a step in the right direction.

Adding Costco will bring exposure, but the challenge is that any new Costco buyer probably won’t be happy with either Ineos or Costco if their new Grenadier is riddled with gremlins.

IMO what Ineos should really do at this point, since they’ve probably saturated the die-hard crowd and have the Grey-Poupon 1912 version, is focus on a stripped version without any of the bells-and-whistles (literally) with an upper 50’s - lower 60’s starting price. Have everything manual. But that won’t happen, unfortunately.
If they did one of those stripper ones WITH lockers, I might just get a 2nd Gren.

If they just got rid of the whole ADAS and the fancy "infotainment" I think I'd be pretty happy.

What would you guys remove to make a stripper/cheaper version?
 
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