A few thoughts about Ineos Automotive and the Grenadier

[LabRat]

@Brock63 - Well said!!!

"Speed Bitching Betty" -

 

[Zimm]

I'm not sure everything else is jockeying for second. Think of the aesthetics.

The problem with the Gwagon in the UK is that the new ones generally looks like a Rapper's town car. Only one I have driven was a AMG or Brabus tweaked Gwagon with low profile tryres and bright red brake calipers - it was huge fun on a straight road with a smooth surface and very quick but slow on a long trip as you didn't dare pass a fuel station without topping up. The friend who owned it had bought it for his wife by way of atonement but she wouldn't drive it as she said it was a pig to park in the supermarket car park and her VW polo was a lot better car allround. Their kids christened it "Mum's Kardashianmobile" which I thought was a pretty fair two word summary.

The comment was sarcasm. The Gwagon frame and chassis are no better than the Ineos. You're paying for the luxury fitout, the badge, and the ridiculous profit margin MB has had on the G since the first MBUSA models replaced the Europa gray market units. When they saw what people were willing to pay for a military truck with C class interior components, the thing became nothing but tubs of icing on the bottom line, not the eighth wonder of the world.

 

[Brock63]

“Speed Bitching Betty” - I’ll remember that each time I hear it

yeah, from time in military....the warning system in A-10 guys would call Bitching Betty. LOL

 

[Brewns_Greenadier]

There's a hidden fact about owning a Grenny that hits me harder every day I spend on this forum...

The target market consists of passionate adventurers (or adventure vehicle fans) who are self-reliant and resourceful.

If a company’s market share and logistics strategy factor into your overall enjoyment—or even your anxiety—then a brand-new Land Cruiser (The Prada, for my fellow EU members) might be a better fit

I’m not saying Ineos doesn’t need to step up their game, or that we should just accept poor service and limited parts availability. What I’m saying is that you shouldn’t obsess over it, because you bought into something that was always going to have a very limited market presence. It’s designed for a narrow, specific customer base, and by nature it’s not scalable—whether that’s due to production volumes, regulatory constraints, or the environmental costs of going big.

Honestly, I just feel blessed—
blessed I can afford a new one,
blessed we can still buy something like this in 2025,
blessed they even shipped it to Canada,
and blessed to be self-reliant enough to run with a niche product and keep it alive mostly myself. Because with basic automotive industry knowledge, there's always a way to repair a Grenadier somewhere.

I wish the best for IG, but it's gonna stay small and it should. IMHO