The recent days I monitored some comments on LinkedIn - where Ineos occasionally announces this or that.  Of course certain whiners are complaining about  non information to customers and non delivering -  this and that.. Complains the Grenadier drives like a LGV or other about the rotating ball type steering, also prices,  and nationalist type complaining 
and purchasing a New Defender instead to be patriotic - and about brexit ineos. 
Not a single thought considering the entire picture or research on the topic. 
Why Hambach and not Wales. 
Why not rod n pine.. - 
Not knowing JLR is Tata and New Defender is built in CZ  - in EU still a rather "cheap workforce" country. 
For anyone - looking at the price of  real comparable vehicle - the price of a Grenader is still below average. or just average. 
The G is definitely in EU high end. - Of course a V8 engine..  wooden / leather interior  lots of screens and luxury.  The cheaper utilitarian version  - is still not  - not anymore available  - entire production capacity is for military purpose.
Recently looked at Toyota LC - German page..  middle level from 63. 700EUR  but this:    
Means "due to high request currently not to be ordered"  in any configuration.  Perhaps some Toyota Dealer has one in his showroom.. What a laugh. 
Thats it.  I think Sir Jim did the right invest.. - of course need to improve.. but at current pricing I am not sure if I would order one. I had a limit at somewhat 85kEUR ..  Then I would wait for the Toyota instead..  still fits in the price range.. for now. I am sure Toyota will make an uplift too. -   However.. Grenadier is ordered on a very acceptable price tag. - and I am not intending to sell it all.