Well I only say bmw because rumors are saying they are working on a g wagon fighter.All of these big guns have a small Chinese problem. Western automotives are largely dead in the water unless they get their own marquee sorted into a new world.
I suspect buying into a niche with declining sales and negative margins maybe low on the agenda, but that's just my view.
Let's think about what @CRH said - you buy a car to get from here to there. One the gets you there with a smile on your face, you pay a bit more for. IA just need to instill the confidence of being able to do that on demand, keeping you dry and comfortable with good reliability.
Otherwise, I have nothing else to go by