Why did pricing jump for me so much this year?

[Eric]

Currency costs could be part of it, with building it in Austria, and it being a UK-based company.

The tariff costs are 15%, aren't they? My Canadian trailer build was only a $700 tariff for steel content, so I might be overlooking the true tariff costs.

Development in Austria at Graz by Magna Steyr but made in Hambach in France. EU tariffs

 

[washingthegreaseoff]

I spec'ed out a Grenadier SW last year, but was not in a position to complete the sale at the time. With the $8K rebate, I was at ~$76,500. Today, I am at ~$91,000.

I am in East Texas and have been working with Sewell Grenadier in Dallas, TX. No rebates or incentives right now too. I could see a few thousand in price increase, however, ~$15K is a lot for the same build (specs). While I don't really care about the $1,000 of free accessories available at the time, the loss of the $8K rebate for tariffs and a similar general price increase is huge!

I am looking at a custom build, if you will, not a general spec build, with the Rough Pack, and similar stuff for harder off-road use. So, I am not expecting the deepest discounts either. However, this price rise is putting me off pretty hard as it seems a bit like price gouging.

Am I missing some basic pricing facts, or was my 2024 offer unusually good? With a $91K sticker price, can I still get the same vehicle in the ~mid-$80K range today?

TIA,
Sid

p.s. I am rolling in a 2nd Gen Tacoma with Dana 60 in the rear, and I am putting in a Marlin Crawler front end with LC200 steering rack, and possibly an an Atlas transfer case right now.

Well, we want what we want.

I might add to the others that have suggested that you might just want to prioritize what's important to you, and shop from there. I ended up buying used, found a barely driven Trialmaster for almost $20k off new. All I cared about was front and rear lockers.