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Why did pricing jump for me so much this year?

Local time
8:50 AM
Joined
Jan 2, 2024
Messages
19
Location
Texas, USA
I spec'ed out a Grenadier SW last year, but was not in a position to complete the sale at the time. With the $8K rebate, I was at ~$76,500. Today, I am at ~$91,000. 😮

I am in East Texas and have been working with Sewell Grenadier in Dallas, TX. No rebates or incentives right now too. I could see a few thousand in price increase, however, ~$15K is a lot for the same build (specs). While I don't really care about the $1,000 of free accessories available at the time, the loss of the $8K rebate for tariffs and a similar general price increase is huge!

I am looking at a custom build, if you will, not a general spec build, with the Rough Pack, and similar stuff for harder off-road use. So, I am not expecting the deepest discounts either. However, this price rise is putting me off pretty hard as it seems a bit like price gouging.

Am I missing some basic pricing facts, or was my 2024 offer unusually good? With a $91K sticker price, can I still get the same vehicle in the ~mid-$80K range today?

TIA,
Sid

p.s. I am rolling in a 2nd Gen Tacoma with Dana 60 in the rear, and I am putting in a Marlin Crawler front end with LC200 steering rack, and possibly an an Atlas transfer case right now.
 
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