What is BMW planning?

[Tenac]

For another luxury SUV?

Or for a true, fully-fledged off-roader?

Why not both?

 

[bigleonski]

We’ve had a few BMW’s over the years, my bride drives them.
About 15 years ago the dealer asked me when I was going to buy a BMW for myself.
I said when they make one as good for off road / outback touring as the landcruiser.

Funny how your comments come back to bite you.

 

[CRH]

LOL, BMW buying Ineos. BMW wants nothing to do with a live axle truck. Ineos v Defender sales tall them all they need know about that competition. They are looking to capture market share, outside of the X crossover glorified cars.

In fairness to Ineos, if BMW took over sales would inevitably increase as BMW are a known and trusted brand and would guarantee longevity of the Grenadier 'brand' and availability of parts, whether that would be true or not. After market producers would have confidence to remanufacture parts as it would sell in higher quantities.
Therfore, if Ineos are able to make it work as a product it would probably be more profitable for BMW due to their scale.
It would probably end up more refined as has happened with the G-Wagon so as to compete directly but also move more in to the luxury end and effect the price accordingly.
I would rather it stays as it is, gains a good reputation for what it is and continues for the long run.
The idea of it becoming a BMW and the reputation it would then get fills me with dread. I don't want to be seen as a wannabe rapper or drug dealer.

 

[AWo]

That means you're not a wannabe rapper or drug dealer, you're actually true ones?

AWo

 

[landmannnn]

Just scratching around the history of the Rover Group.
It was owned by BMW once and has had all sorts of engines over time. Ford/Peugeot[pretty sure a V6], Jaguar, BMW[South Africa], Isuzu[Australian Defence] and if you go back in time the Spanish were building the vehicle at one stage. The Rover Group has been juggled around the world.

Look at Ineos Grenadier, an International Bitzer, with a high end Mongrel Pedigree.

Add to that Honda V6s and 4 cylinders, an Italian boat engine, Ford van engines, a straight 6 from Leyland Australia, a Buick designed V8.

 

[CRH]

That means you're not a wannabe rapper or drug dealer, you're actually true ones?

AWo

You caught me out

 

[Zimm]

In fairness to Ineos, if BMW took over sales would inevitably increase as BMW are a known and trusted brand and would guarantee longevity of the Grenadier 'brand' and availability of parts, whether that would be true or not. After market producers would have confidence to remanufacture parts as it would sell in higher quantities.
Therfore, if Ineos are able to make it work as a product it would probably be more profitable for BMW due to their scale.
It would probably end up more refined as has happened with the G-Wagon so as to compete directly but also move more in to the luxury end and effect the price accordingly.
I would rather it stays as it is, gains a good reputation for what it is and continues for the long run.
The idea of it becoming a BMW and the reputation it would then get fills me with dread. I don't want to be seen as a wannabe rapper or drug dealer.

I don't deny the first sentence, but, it's a 2018 gwagon competitor, not the current iteration. They want a G beater, not to be a Gren lifeline.

Also, they need a model, not a car company. They ARE a car company. They have plant capacity. They have off the shelf BMW bits. They can design and build a model for less money. They don't need parts suppliers and bits that aren't in their network. They don't need to take over and manage someone else's failed launch. If this had a stellar launch, I don't think they would want it, and it wouldn't be a discussion at that point anyway.

When Honda wanted to jump into the US SUV market, They re-badged an Isuzu for a couple years until they had their own 'Pilot' that fit the company mold.

Oh, and they do NOT want a body on frame. They are not a truck company, and SUV's are passenger vehicles, not trucks. It has to win a road race with a Defender and a Gwagon. basically, It'll look like a Defender architecture.

I'll shave my head on video if I'm wrong.

 

[CRH]

I don't deny the first sentence, but, it's a 2018 gwagon competitor, not the current iteration. They want a G beater, not to be a Gren lifeline.

Also, they need a model, not a car company. They ARE a car company. They have plant capacity. They have off the shelf BMW bits. They can design and build a model for less money. They don't need parts suppliers and bits that aren't in their network. They don't need to take over and manage someone else's failed launch. If this had a stellar launch, I don't think they would want it, and it wouldn't be a discussion at that point anyway.

When Honda wanted to jump into the US SUV market, They re-badged an Isuzu for a couple years until they had their own 'Pilot' that fit the company mold.

Oh, and they do NOT want a body on frame. They are not a truck company, and SUV's are passenger vehicles, not trucks. It has to win a road race with a Defender and a Gwagon. basically, It'll look like a Defender architecture.

I'll shave my head on video if I'm wrong.

Agreed, as i said, they would want to modernise ie make into a Gwagon and competitor. As you said they do not make lader on chassis and this would get them a ready made vehicle. I also do not think it will ever happen and hopefully doesn't but at the same time I do want the vehicle to continue and become a success.
Even the Chinese are starting to make these type of vehicles so maybe the fashion is moving from SUV to proper 4x4s which may help the cause if Ineos get everything sorted