Very concerning that INEOS will have no control over the pricing. Its the one thing they need to have control over. I expect many will drop off the reservation list with this approach. There are huge ADM add-ons by dealers based on demand and short supply so we will likely see $ 10K to 25K markups over MSRP until production picks up and demand goes down. There are many car flippers here that get early allocations and immediately sell the car on the secondary market.
For example a Base Mercedes G550 G wagon is getting 20 - 50K markup, G63 is 50 - 100K over MSRP with wait times of 1-2 years on a custom order.
Porsche has zero inventory of 911's in the showroom and theres wait times on Turbos / Turbo s vehicles is over 1.5 years with markups ranging from 25 - 100K over.
My neighbor just bought a new Ford Bronco and I believe he paid about 20K over. Ford Raptors are at least 25K over.
Even for fleet buyers like my company the best we can do on ordering 20 new Ford F250's a year is MSRP, where we were getting 10K under on fleet in the past.
The dealers here are out to make as much as they can and all the cool special models are getting big markups. If a rebuilt 110 defender 1993 model gets over 100K, what do you think will happen with this Grenadier?
Ominous sign, I wish they would control the price for the early reservation holders at a minimum. Going to another deals does not solve the problem as their wait times simply increase when everyone wants on the list, and then they start marking the vehicle up too.
The early advertising was in the 50- 60K range, now over 80K Euro and with markup 100K???
I hope they figure this part out, its not like the dealers you have in Europe where the price they list is what you pay.
). They are always driving new vehicles for 2 years and then sell at a profit. I honestly don’t know where they are all getting them from but some friends and family discount I would assume. Always General Motors.
![[ Adam ]](/data/avatars/s/9046/9046040.jpg?1705937698){kind=avatar}
