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I think ROI at INEOS Automotive is very high in his thoughts.Maybe the ROI is not his first thought. But for sure he comes with a plan of how the ROI can be achieved before he goes in spending his money.
That’s hopefully the difference to your (and maybe his) holiday cigar.
In his recent FT interview, Sir Jim was asked why he has established INEOS Automotive & produced the Grenadier.
See from 54.45.
He responded: It's a unique unbreakable offroad product............a G wagen at 1/3 the price............but it better make a profit".