They'll have to advertise it somehow. Once we enthusiasts buy our one and only Gren - since they are touted to be designed as 'heirloom vehicles' that'll last forever it's unlikely most of us will buy more than one in our lifetimes - who buys the next 25,000 next year if they don't get it out in front of eyeballs on screens? And sadly, not too many things draw more eyeballs other than professional sports, football in particular.
But, I'd like to see them doing some more of the unique partnerships and bragging about them for a bit - like, embed a filmmaker with the Halo Trust and give us a 10-part youtube series (with proper episodes that tell a story - none of this 1:30 clip-show extravaganzas they've been up to lately, make it more like the Building the Grenadier series). Tell be about the lives that are changed because of the Grenadier. Tell me the good that it's doing in the world that would not be possible with other vehicles. Do good stuff, and your reputation will follow.
I'd love to see them become a sponsor for things like the Mongol Rally -- winner gets to trade Nan's car for a Grenadier once they arrive in Ulanbaatar to continue the adventure anywhere in the world -- or perhaps enter a Gren into the Dakar alongside a dual sport bike, similar to what Charlie Boorman and Russ Malkin did with BMW a few years back. Sponsor someone to take a Gren from Tierra del Fuego to Prudhoe Bay and make a series out of it for AppleTV -- whatever it is, give us some real stories of real people using the rig, so that future buyers who wish to write their own versions of those stories can truly see themselves in a Grenadier.
Then put clips and samples of those stories together and throw them on the television during halftime, the 6:00 news, etc. so that the world can find out about the Gren and direct them to "learn more" via the content that they are making showing the Gren in it's element.
What I don't want is for them to spend millions putting a picture of the Gren on a football stadium that I'll never go to; that is totally out of the context of what the Gren is built for. It strikes me that they started marketing the right way with the "Build the Grenadier" series and the very public testing, which bucked the trend of the typical auto company, but it also strikes me that as launch approaches they are adopting the marketing strategies used by everyone else. Whatever works, I guess - but I would prefer the innovation and uniqueness to continue on the marketing side of things.
But, I'd like to see them doing some more of the unique partnerships and bragging about them for a bit - like, embed a filmmaker with the Halo Trust and give us a 10-part youtube series (with proper episodes that tell a story - none of this 1:30 clip-show extravaganzas they've been up to lately, make it more like the Building the Grenadier series). Tell be about the lives that are changed because of the Grenadier. Tell me the good that it's doing in the world that would not be possible with other vehicles. Do good stuff, and your reputation will follow.
I'd love to see them become a sponsor for things like the Mongol Rally -- winner gets to trade Nan's car for a Grenadier once they arrive in Ulanbaatar to continue the adventure anywhere in the world -- or perhaps enter a Gren into the Dakar alongside a dual sport bike, similar to what Charlie Boorman and Russ Malkin did with BMW a few years back. Sponsor someone to take a Gren from Tierra del Fuego to Prudhoe Bay and make a series out of it for AppleTV -- whatever it is, give us some real stories of real people using the rig, so that future buyers who wish to write their own versions of those stories can truly see themselves in a Grenadier.
Then put clips and samples of those stories together and throw them on the television during halftime, the 6:00 news, etc. so that the world can find out about the Gren and direct them to "learn more" via the content that they are making showing the Gren in it's element.
What I don't want is for them to spend millions putting a picture of the Gren on a football stadium that I'll never go to; that is totally out of the context of what the Gren is built for. It strikes me that they started marketing the right way with the "Build the Grenadier" series and the very public testing, which bucked the trend of the typical auto company, but it also strikes me that as launch approaches they are adopting the marketing strategies used by everyone else. Whatever works, I guess - but I would prefer the innovation and uniqueness to continue on the marketing side of things.