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Grenadier Ordered
Fixer & General Dogsbody
Local time
12:00 PM
Aug 15, 2021
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Los Angeles
  • INEOS targeting 200 outlets globally for start of sales in July 2022
  • Physical coverage complemented by comprehensive online platform to give customers choice in their preferred buying and ownership experience
  • Partners will include established dealer groups and 4X4 specialists
  • Strong interest in all markets to represent INEOS, particularly from BMW partners with their expertise in servicing the Grenadier’s BMW engines
  • Primary network complemented by access to over 10,000 Bosch Car Service workshops worldwide
  • Multiple partner agreements signed in Europe, Africa, Asia Pacific and Middle East 
  • Reservations open from 30th September
 London, 29 September 2021 - INEOS Automotive is striking agreements with retail and aftersales partners around the world to establish up to 200 sales and service points for the July 2022 launch of the Grenadier 4X4. These partners will implement a first-class global aftersales blueprint developed by INEOS together with Robert Bosch GmbH over the last three years. Retail partners will form the backbone of the service network, with additional geographical coverage provided by hand-picked Bosch Car Service outlets. The comprehensive service network means most customers will never be further than 50km away from an INEOS-accredited workshop. Where spare parts are not on the shelf, INEOS is targeting delivery to major markets within 24 hours. “We wanted to give customers the choice of how much they wanted to see us, which means providing a full combination of digital and physical options,” said Mark Tennant, Commercial Director at INEOS Automotive. “Customer convenience, parts availability, service quality: we are focusing on getting the basics right, giving customers the buying experience they want and the aftersales support they need. “If preferred, customers in our main markets will be able to buy their Grenadier online, including organising vehicle finance and handling any part exchanges. But we fully accept that most will want to try before they buy, for which having an extensive network on the ground is essential.” INEOS’s announcement comes as the company opens for online reservations for the Grenadier. Some 75,000 people have now raised their hands as prospective buyers of the vehicle. These ‘handraisers’ will be able to place a build reservation from 30th September, for an exclusive two-week period. From 14th October, reservations will be open to everyone else. Deliveries of the Grenadier will begin in July 2022.   -Ends- SUB SAHARA AFRICAIn South Africa, INEOS has signed agreements with two partners to run three retail and service sites: 
  • SMH Group to cover Gauteng (Johannesburg and Pretoria) 
  • SMG to cover Cape Town and Durban  
Additional hand-picked service-only sites will provide further aftersales coverage.Prices in South Africa will start from R 1,395,000  INEOS is in discussions with leading auto retailers to establish sites in Namibia and Botswana for launch, providing full sales and aftersales operations. Further retail partners will be appointed in Nigeria, Tanzania, Ghana and Ivory Coast. INEOS will launch in Angola, Kenya and Senegal with distributor partners. Link to images: Contact details: Sarah Pelling, Head of PR, INEOS Automotive +44 (0) 7887 451773  Astrid de la ReyRegional PR: Ineos Automotive South Africa & Sub-Saharan 72 602 7700 About INEOS Grenadier    In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4x4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4x4 development and manufacturing.    Combining rugged British spirit and design with German engineering rigour, the Grenadier will be a truly uncompromising 4x4 built from the ground up. Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability, and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.    INEOS Automotive is a subsidiary of INEOS Group, a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 manufacturing facilities in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2019, INEOS had sales of circa $61bn and EBITDA of around $6bn.    To find out more about Grenadier, visit               
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