(North America) INEOS OUTLINES ITS PLANS FOR SELLING AND SERVICING THE GRENADIER WORLDWIDE

Stu_Barnes

Administrator
Staff member
Reservation Holder
 INEOS OUTLINES ITS PLANS FOR SELLING AND SERVICING THE GRENADIER WORLDWIDE 
  • Raleigh, NC selected as North American headquarters
  • INEOS targeting 200 outlets globally for start of sales in July 2022; North American sales begin in Summer 2023
  • Physical coverage complemented by comprehensive online platform to give customers choice in their preferred buying and ownership experience
  • Primary network complemented by access to over 10,000 Bosch Car Service workshops worldwide
  • Partners will include established dealer groups and 4X4 specialists 
  • Strong interest in all markets to represent INEOS, particularly from BMW partners with their expertise in servicing the Grenadier’s BMW engines
  • Multiple partner agreements signed in Europe, Africa, Asia Pacific and Middle East
  • Reservations open from September 30
  London, 29 September 2021 - INEOS Automotive is striking agreements with retail and aftersales partners around the world to establish up to 200 sales and service points for the Summer 2023 launch of the Grenadier 4X4 in North America.  Globally, sales start in July 2022. These partners will implement a first-class global aftersales blueprint developed by INEOS together with Robert Bosch GmbH over the last three years. Retail partners will form the backbone of the service network, with additional geographical coverage provided by hand-picked Bosch Car Service outlets. The comprehensive service network means most customers will never be further than an hour away from an INEOS-accredited workshop. Owners needing support in locations further afield will have access to over 10,000 Bosch Car Service outlets in 150 countries. Where spare parts are not on the shelf, INEOS is targeting delivery to major markets within 24 hours. Raleigh, North Carolina has been selected as the North American headquarters. “We wanted to give customers the choice of how much they wanted to see us, which means providing a full combination of digital and physical options,” said Mark Tennant, Commercial Director at INEOS Automotive. “Customer convenience, parts availability, service quality: we are focusing on getting the basics right, giving customers the buying experience they want and the aftersales support they need. “If preferred, customers in most of our main markets will be able to buy their Grenadier online, including organizing vehicle finance and handling any part exchanges. But we fully accept that most will want to try before they buy, for which having an extensive network on the ground is essential.” INEOS’s announcement comes as the company opens for online reservations for the Grenadier. Some 75,000 people have now raised their hands as prospective buyers of the vehicle. These ‘handraisers’ will be able to place a build reservation from September 30 for an exclusive two-week period. From October 14, reservations will be open to everyone else. Deliveries of the Grenadier will begin in July 2022 in the rest of the world and in Summer 2023 in North America.  -Ends- Contact details: Sarah Pelling, Head of PR, INEOS Automotive +44 (0) 7887 451773   sarah.pelling@ineos.com  Colleen Robar, North America 313-207-5960crobar@robarpr.com  About INEOS Grenadier  In 2017, INEOS Chairman Jim Ratcliffe, a car enthusiast and experienced adventurer, identified a gap in the market for a stripped back, utilitarian, hard-working 4x4 engineered for modern day compliance and reliability. INEOS Automotive Limited was formed and a senior team of automotive professionals assembled to bring the vision to reality with a fresh perspective of 4x4 development and manufacturing.  Combining rugged British spirit and design with German engineering rigour, the Grenadier will be a truly uncompromising 4x4 built from the ground up. Engineered to overcome all conditions, it will provide best-in-class off-road capability, durability, and reliability to those who depend on a vehicle as a working tool, wherever they are in the world.  INEOS Automotive is a subsidiary of INEOS Group http://www.ineos.com), a leading manufacturer of petrochemicals, speciality chemicals and oil products. It employs 26,000 people across 36 businesses, with a production network spanning 194 manufacturing facilities in 29 countries. From paints to plastics, textiles to technology, medicines to mobile phones, materials manufactured by INEOS enhance almost every aspect of modern life. In 2019, INEOS had sales of circa $61bn and EBITDA of around $6bn.  To find out more about Grenadier, visit www.ineosgrenadier.com                 
 

PL1

Contributor
Is Ineos planning to show the Grenadier at any of the outdoor exhibitions in North America this summer?
The closest to me in the PNW is the - 
Overland Expo PNW, Bend, OR - July 8-10, 2022

I attended the 2B tour event in Seattle and it was mentioned at that time.
I'd like a test drive if that's available, and I want to spend more time poking around a 'close to' production Grenadier.

Thanks in advance. 
 

mkennedy009

Contributor
Grenadier Ordered
I am going to head out to Overland Expo PNW on the 9th. I really hope it shows up.  6 hour round trip on a Triumph T120.
 
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