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Can't agree more keep it Royal...my understanding is the Land Rover Marketing team subliminally employed the Queen and then more recently Prince Phillip designed his own LR Hearse...good old RoyalsIneos Grenadier will probably not be represented at the well-known off-road trade fair ‘Abenteuer Allrad’ this year. Allegedly, this is not the right target group. Ineos will probably also not be represented at the relevant trade fairs for construction machinery and hunting and forestry. Instead, they will probably have a stand on the Castle square in a southern German capital. If this is really the case, I have to say that they have a marketing team that has a good overview of the market and the customer segment.
I'm surprised they don't see hunting and forestry as the right market. Perhaps the UK forestry market is different from the German market. Says the man waiting for a logging company to harvest just 1 Ha of trees for him.Ineos Grenadier will probably not be represented at the well-known off-road trade fair ‘Abenteuer Allrad’ this year. Allegedly, this is not the right target group. Ineos will probably also not be represented at the relevant trade fairs for construction machinery and hunting and forestry. Instead, they will probably have a stand on the Castle square in a southern German capital. If this is really the case, I have to say that they have a marketing team that has a good overview of the market and the customer segment.
Ineos Grenadier will probably not be represented at the well-known off-road trade fair ‘Abenteuer Allrad’ this year. Allegedly, this is not the right target group. Ineos will probably also not be represented at the relevant trade fairs for construction machinery and hunting and forestry. Instead, they will probably have a stand on the Castle square in a southern German capital. If this is really the case, I have to say that they have a marketing team that has a good overview of the market and the customer segment.
Based on the rest of their EU marketing shift (and the US as well), I don't think it is finances as much as it is a change in target clientele
And it's flat out wrong! How many people are going to buy this as a luxury SUV, none. Right?!
I'm not disagreeing with you... but that's not the expectation with the Arcane Works and LeTech Edition trends, nor the marketing changes that started in the middle of last year, nor the $80k USD safari trips
Completely agree! I don't see why they can't have both.. Arcane/LeTech for the people who want a safari... and Grenadier for the commoners. I miss the built on purpose, they lost their way.
