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An interesting history which hopefully doesn’t draw too many parallels.

Built by Santana in Spain and designed by Iveco, FIAT owned Iveco and bought Jeep in 2009 so lost interest in the Massif.

Also the Spanish government owned Santana and didn't want to carry on making the Massif.

Like a hundred other car brands in the 20th century, they disappeared through lack of money and motivation. Hopefully not the same with ours.
 
That was really interesting, thanks for sharing. Knew of the original Santana licence-built Defenders but not the original campagnolo or the Massif.

It’s a niche market for sure, I always wondered if somebody like JCB would try to make a utility vehicle if they could swing UK MOD/Utility orders.

Most utilities seem to use pickup trucks but farmers and other small businesses are deserting these (at least the double cabs) due to the changes in the tax situation. Expecting to see a lot more single and king cabs around.
 
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Didn't the iveco see service in some of the MoD's around Europe?
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Iveco has a number of new and current military contracts through out Europe. Iveco also had rebranding of their small 4x4 trucks to Western Star to supply vehicles to the Canadian military during the 80s 90s. The current civilian Iveco Daily 4x4 is made by the Iveco Military division.
 
Is the UK military contract that is out now for none " battlefield theatre" use. Otherwise how will they get round BMW supplying the engines
From what I read the tender is for logistics and supply vehicles, as we know the role of soft skinned vehicles on the battlefield has been abandoned.
 
Is the UK military contract that is out now for none " battlefield theatre" use. Otherwise how will they get round BMW supplying the engines
British forces are finishing their Land Rover fleet and looking at alternatives.
 
I knew these existed. When defender production ended I started researching what to get next, I looked these up and found that they had ceased production years ago and that was that. If they had made a coil sprung version they might have got somewhere. LR had abandoned leaf springs at the end of the 80's, who would want a 4x4 on cart springs in 2007? madness.
 
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