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An interesting history which hopefully doesn’t draw too many parallels.

Built by Santana in Spain and designed by Iveco, FIAT owned Iveco and bought Jeep in 2009 so lost interest in the Massif.

Also the Spanish government owned Santana and didn't want to carry on making the Massif.

Like a hundred other car brands in the 20th century, they disappeared through lack of money and motivation. Hopefully not the same with ours.
 
That was really interesting, thanks for sharing. Knew of the original Santana licence-built Defenders but not the original campagnolo or the Massif.

It’s a niche market for sure, I always wondered if somebody like JCB would try to make a utility vehicle if they could swing UK MOD/Utility orders.

Most utilities seem to use pickup trucks but farmers and other small businesses are deserting these (at least the double cabs) due to the changes in the tax situation. Expecting to see a lot more single and king cabs around.
 
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If Ineos were to win the UK military contract now out for tender, that would be thier making, without doubt.
Is the UK military contract that is out now for none " battlefield theatre" use. Otherwise how will they get round BMW supplying the engines
 
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