Ineos PR coup on the table...?

[Sam]

The Royal Family... wether you love em or loathe em, there's no denying that a switch from Defenders to Grenadiers on the Royal estates would be a PR triumph for Ineos (and a catastrophe for JLR)...


c/o The Daily Telegraph UK (paywalled)

"Aston Martin and Ineos said to be tempting monarchy with their own offroaders over the traditional JLR choice. Land Rovers have become so synonymous with senior royals that it has been said they are “part of the Royal family’s DNA”. The late Duke of Edinburgh was so attached to the vehicles that he spent years modifying one especially to carry his coffin at his funeral. But now it appears that a battle for the King’s affections is being played out behind closed doors with two rival British manufacturers knocking at his door. As the royals enjoyed their traditional break at Balmoral this summer, they had the run of both a new £65,000 Ineos Grenadier 4x4 and a state of the art £160,000 Aston Martin DBX707. Several members of the family are understood to have taken them out for a spin, including the King, Prince William and Peter Phillips. The vehicles were kept on the 50,000-acre Aberdeenshire estate and were not driven to church..."

 

[Jiman01]

50,000 acre…WOW!!! If I had that, I’d never leave the property

 

[Sam]

... and you'd need an awesome vehicle to trample all over it in

 

[emax]

If the Royals have even a modicum of sensitivity to their situation, and particularly what the "rabble" might be thinking and making them angry, they will not prefer a £160,000 vehicle (which can by no means be a real replacement for an old Defender) over a vehicle half as expensive that is much, much closer to the old Defender and is excellent for rural tasks.

 

[lightning]

l would say the Grenadier would be an ideal choice for the Balmoral Estate (and l say this as a new Defender owner)
lt's just more suited to the kind of thing that the Royals used their old Defenders for.
And it's more British than the new Defender.
As for transportation of the Royals on the roads, l would say stay with Range Rovers.
They project an image more than any other vehicle except Rolls Royce. But Rollers somehow wouldn't work as they are just too ostentatious.

Except maybe for Royal events such as marriages and parades etc.

 

[AnD3rew]

The Grenadier is as British and the British Royal Family, by which I mean Euro mutts. It’s perfect

 

[DenisM]

50,000 acre…WOW!!! If I had that, I’d never leave the property

50,000 acres is the size of the "home paddock"on some Australian cattle stations